The Zimmerman Advertising Program Team 
A dedicated team of leaders with both university and professional experience guides the Zimmerman Advertising Program (ZAP) to ensure that students learn advertising and business like no other program in the world. The team closely monitors the progress of the students and the strategic direction of the program.
The Zimmerman Advertising Program's Living Learning Community 
The Zimmerman Advertising Program invites 34 college freshmen to live and learn together in Poplar Hall.
Zimmerman Advertising Program Students Visit the Zimmerman Advertising Agency 
The “ZAP ” cohort, which is the first to enter USF as Muma College of Business students studying advertising, had the opportunity to visit the Zimmerman Advertising Agency in Ft. Lauderdale in January of this year.
Recruitment in the Zimmerman Advertising Program 
After thoroughly restructuring the Zimmerman Advertising Program (ZAP) curriculum at USF, the application and selection process of incoming students needed to be updated.
Zimmerman Advertising Program Welcomes Class of 2020 to USF 
On Aug. 20, 2015, the Zimmerman Advertising Program welcomed 23 students to the class of 2020 ZAP cohort at the University of South Florida.
Often the initial thesis statement is only a "working thesis." It may be too general and might need to be developed and specified. After you have written the essay, go back to your thesis and make certain that it properly answers the questions "how" and "why." For example, your first thesis statement can be: "I learned a lot when I moved from one city to another." However, after writing the essay your revised thesis statement can be: "When I moved from a rural town to a big city, I faced the challenge of making new friends and learning to be myself."
In a 1993 interview with The Washington Post, about the time the Clinton health care plan was being formulated and the thesis was being sealed, the first lady characterized her college writing as an argument against big government, supporting Alinsky's criticism of the War on Poverty programs. “I basically argued that he was right,” she told the newspaper. “Even at that early stage I was against all these people who come up with these big government programs that were more supportive of bureaucracies than actually helpful to people. You know, I've been on this kick for 25 years.”