Writing online is different from composing and constructing content for printed materials. Web users tend to scan text instead of reading it closely, skipping what they perceive to be unnecessary information and hunting for what they regard as most relevant. It is estimated that seventy-nine percent of users scan web content.  It is also reported that it takes twenty-five percent more time to scan content online compared to print content.  Web content writers must have the skills to insert paragraphs and headlines containing keywords for search engine optimization, as well as to make sure their composition is clear, to reach their target market . They need to be skilled writers and good at engaging an audience as well as understanding the needs of web users.